Harmony para el alma
From selling via Instagram and WhatsApp to automating the process through an ecommerce platform
A brand that demonstrated that by adapting to the needs of its customers and being open to new opportunities, even greater success can be achieved.
Increase in sales
Increase in website traffic in the last month
Positive customer feedback
Website performance
THE COMPANY
HARMONY PARA EL ALMA
HARMONY is a women’s accessories brand that started selling its unique pieces through Instagram and WhatsApp. Over time, the brand gained a large following and a loyal customer base who loved their exclusive designs and personalized attention.
THE CHALLENGE
Increase and automate sales through an eCommerce platform.
The brand faced a challenge: despite its success on Instagram and WhatsApp, they recognized that their sales process through these channels had certain limitations, and HARMONY wanted to reach more people, increase sales, and expand into new markets. To achieve this, they decided to make the leap to an eCommerce platform.
THE SOLUTION
Design a comprehensive eCommerce system to help the client automate their sales and logistics process.
Identifying the need: Firstly, HARMONY recognized that its sales process through Instagram and WhatsApp had certain limitations, such as a lack of secure payment platform and the inability to handle large volumes of orders. Therefore, they identified the need for an eCommerce platform to improve their sales process.
Selecting the eCommerce platform: We evaluated various eCommerce platforms before selecting one that best suited their needs and budget. Once the platform was chosen, we worked on configuration and customization to reflect the brand’s identity and optimize the customer’s shopping experience.
Automation of processes: : Once the eCommerce platform was set up, key processes were automated to improve business efficiency, such as inventory management, invoicing, and order shipping. This allowed HARMONY to process more orders in less time and provide faster and more efficient customer service.
Website promotion: With the eCommerce website up and running, HARMONY began promoting it through their existing social media channels, as well as through paid online advertising. They focused on highlighting the benefits of the eCommerce platform, such as payment security and a wider range of products.
Monitoring and continuous improvement: Once operational, HARMONY monitored the performance of the eCommerce platform and made continuous improvements based on customer feedback and sales data. This ensured that the eCommerce platform remained up-to-date and competitive in an ever-evolving market.
STRATEGY
Increase Organic and Paid Traffic to achieve higher conversions in their online store.
To achieve the client’s objectives, we proposed a strategy focused on:
- Creating an attractive and easy-to-navigate user experience, a crucial factor for eCommerce conversion.
- All products were uploaded to the eCommerce platform, optimized for medium-term SEO positioning.
- We increased traffic acquisition through paid advertising.
- We measured each event on the website, which allowed us to create audiences and improve advertising efficiency.
- We understood the needs of their audience and their interaction with the eCommerce platform through Google Analytics.
- We offered various payment options through an easy and secure process.
- The entire logistics process was automated, with orders arriving complete with all customer shipping details.
- Increase the number of conversions in their online store.
SEGUNDO PASO
Incrementar el Tráfico Orgánico Cualificado y las Conversiones
Para conseguir los objetivos del cliente en tiempo récord planteamos una estrategia enfocada en:
- Aumentar la captación de tráfico orgánico
- Mejorar la autoridad y la visibilidad del dominio.
- Incrementar el número de conversiones
THE RESULT
The entire sales process was successfully automated.
In addition, Harmony can now collect data on its customers, their preferences, and purchasing behaviors, allowing them to make informed decisions about their business.
Casos de éxito en CREANGO CREANGO
